Dozier, Walter Lee. 1999. Gender, Sport and Media. Abstract: During the past twenty-five years the number of females participating in organized sport and athletic activities has more than tripled. According to a longitudinal study by Acosta and Carpenter (1988), in 1972, the year Title IX was mandated, only 2.1 varsity team sports were offered to collegiate women. The numbers grew to 5.6 in 1978 and 7.2 by 1990. In 1971 the number of colleges offering athletics for women was 280. By 1985 it increased to 825. However, as opportunities for females in sport have grown, the sport news coverage of female athletes in media has not kept pace. Content analysis studies (Kane and Greendorfer 1994; Duncan, Messner and Williams 1990, 1991) show that female athletes receive far less media attention than male athletes. This news gap is manufactured by the interpretation of sport news by a male dominated sport media . This paper looks at the framing of sport news events, which are constituted through sport news workers whose judgments, perceptions and evaluation of sport are influenced by their life experiences.